See
Orient to what AI is and what it can do for you specifically.
SETDO
A method for becoming fluent with AI.
For professionals who want to use AI seriously.
The method
Five stages. Two phases.
SET is the learning. DO is the application. The transition between them is the moment that matters: watching becomes doing.
SET phase · learning
Engage
Explore tools, prompts, and patterns hands-on.
Try
Produce something using your own context.
Watching becomes doing.
DO phase · application
Do
Apply in your real work or life.
Own
Make AI a sustained part of how you operate.
SETDO AI Fluency
Two modalities. Augmentation and Agentic.
How the SETDO Framework applies to AI. Augmentation and Agentic, each built for a different kind of work.
Augmentation
Human and AI co-create. The human directs. The AI amplifies. The everyday way professionals work with AI today.
Read more about Augmentation →Augmentation How expertise leads, amplified by AI.
Register for a session
Agentic
Human delegates to autonomous AI systems. The growing wave of how professionals work with AI.
Read more about Agentic →Agentic How intent leads, delivered autonomously by AI.
Register for a session
New format · launching soon
Relaunching
SETDO AI Fluency: Google Tools Masterclass.
Two structured sittings. A working AI workflow built on your own professional goal, made from your own materials. Day one grounds you — you build a NotebookLM around your goal and generate your first artefact from it. Day two weaves — you personalise Gemini, build a Gem, and integrate all three tools into a workflow you keep using. You leave able to continue without the facilitator.
Format
Two days · live virtual
Via Google Meet
Day one
Frameworks + NotebookLM
Build the grounding
Day two
Gemini, Gems & the weave
Make it a workflow
Group size
Max 9
Each in their own context
Tools taught
NotebookLM, Gemini, Gems
Three tools, woven into one
Method
SETDO
Lived across both days
Next sessions
Dates announced soon
Register your interest
A new two-day format is in build, refined from the May 2026 cohort. Register your interest and we’ll email when dates open. Each masterclass is personalised before it begins, from your intake responses.
Other programmes
Free demo · 11 July 2026
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AI capability training for senior leaders, scoped to your organisation's context, language, and decision rhythm. Delivered to your team.
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Custom training for teams and individuals.
For organisations building AI capability beyond executive training. For individuals who want a one-to-one deep dive into their own work. Designed to your context, delivered live.